But how in the world do you get a team of people who can do that on a regular basis?
With a lot of patience, practice, research, and, yeah, time. Not to say that you'll be sailing the glistening seas of sales nirvana immediately following, but it will get you on the right path.
Hiring is a pretty complex process. Here I thought you read a resume, discussed it, interviewed, and either hired or passed on that person. Sure, now add lots of other steps in-between.
When we thought of how we wanted our Connection Development Agents to approach community businesses, we quickly realized that we talk about our offerings not as sales people, but as passionate citizens. So anyone working for us has to have the passion too.
And that, you cannot train.
- Do they have the vision, the passion?
- Are they open to learning about sustainability and community improvement?
- How does that passion appear when talking to someone they just met?
A passionate member of the community aiming to help another resident in building a more sustainable world isn't selling. They're making a difference.
And that's not easy to explain in a "Help Wanted" ad.