Wednesday, August 31, 2011

A Sale Without Selling

Don't think about a sales person.

What was the first thing that naturally came to mind? Of course, someone trying to sell you something. Car salesperson, perhaps? Maybe phone service...I can save you a ton of money on your cell phone bill.

In reality, the best selling is done without you ever realizing you were being sold. It isn't meant to sound nefarious or "sneaky"; that's just the way it happens. Remember that nice restaurant you were at last week, the one with the great waitress? Going in, neither of you considered an appetizer or their daily drink special, but half an hour later, there you are, sipping away on a wonderful concoction and fighting for the last of the incredible dip. 

Did you enjoy the meal more with those perks? The empty plates and glasses speak volumes. 

So, were you swindled? Of course not. Most likely, the waitress sold you without selling. Maybe she mentioned what the chef was featuring that night, or even explained her favorite items on the menu.

This is how sales should be handled in every industry. Unintrusive and catering to their desires and needs, showing how the product fits the customer, not trying to shape the customer to the product. 

Turns out, this is a rare skill. Lesson learned for our own team.

But, oh, such a shame...our time is up for today! More on how we have worked to overcome this issue and let our clients and potential customers learn how our products and services can help them next time.

Wednesday, August 10, 2011

A (Big!) Month of Updating

Wow, it's already been over a month since the last update to the blog! Amazing how time went by so quickly, with the soft launch of the Greater Good Alliance (finally!) and the bringing on of two wonderful Connection Development Agents, one of whom is just celebrating her engagement!

Good thing I missed the debt ceiling debate because it sure seems like everyone else had something to say about it. Strange, considering it was a non-issue through all of America's recent history. It's as if certain people are determined to put non-issues in the way of getting real things done.

I can tell you with certainty that we are not those people. In this time, we have launched the ever-evolving website for the Greater Good Alliance, enhanced the Business/Non-profit site, and designed a mobile-signup system for our Connection Development Agents to use while at a business. That's not including the multiple sales and informational presentations, ROI spreadsheet, marketing slicks, and other digital and print items. Or the fact that we now have a full-slate of launch non-profits to help, with many more on a waiting list (Interested? Sign up at and we'll get back to you very soon!).

Our social media presence has also continually been active on Twitter, Facebook, and even LinkedIn (one of our executives moderates the largest Green CPA group on LinkedIn), with regular growth and rising interest.

Alright, alright. You aren't reading this to have me market to you. But remember, most of the world is that way today. You aren't a person, you're a consumer. Organizations and companies who remember that there is a person behind the wallet are generally much more successful. So approach everything with a grain of salt, be prepared to ask questions, and remember to do your homework before agreeing to something or making a purchase.

And if you are offering a product or service, market to the person, not the consumer.

I'll leave you with one of my e-mail signatures: Make a difference in the world...give back!